Content farms and AI are doing a great job at producing content that is good enough for most people.

We don’t need more good quality, niche, carefully crafted content.

So, if you are thinking about starting a blog, a Substack, a Twitter account or something similar, please know that there’s no need for you to write, and no one wants to hear what you have to say.

Well, unless…

You want to help others with a similar problem

If you went through an issue and you think others might benefit from your experience, OK, then it might be a good idea to write about it.

You want others to learn from your experience

Fine, if you went through a unique experience and you learned something from it, then it might be a good idea to write about it.

You want to make information more easily accessible

OK, I agree, sometimes content is there but in a form that’s difficult to discover.

You want to encourage others

So, you went through a challenging experience but you managed to overcome it. You want to share your story to encourage others to do the same. OK, that might be a good reason to write.

You want to share something you’re proud of

I guess if you want to keep a record of your accomplishments and share them with others, that’s fine.

You want to get it off your chest

Did you have an idea that keeps coming back? Do you have a story that you keep telling yourself? Do you have a feeling that you can’t shake off? Very well, write it down.

You want to learn something

So, OK, I admit that writing about a topic might help you learn it better. Fine, keep notes and publish them when you’re done, that might be interesting.

You want to learn to communicate better

I guess practising writing is a good way to learn to communicate more clearly.

You have some niche knowledge

So, maybe you know something very specific that’s not widely known. Fine, write it down, I’ll read it.

But, otherwise, don’t write…