Pro tip: don't remove old links while building new ones
I was looking at some link building code that I hadn’t touched in a while. I had left myself a comment saying:
Last time you changed this, you removed the previous version and there were thousands of 404s. Don't do it again.
So, there’s a pro tip. When link building make sure that the old ones still work and make proper use of canonical
tags so that the new URLs start showing up.