For reading online content I prefer to get use either Pocket or an RSS reader. I prefer email to be separated from “media”.

Newsletters are getting more popular now. There are some interesting-looking ones that I was keen to read. Because of my preferences I wanted to go through the archives.

I’ve found that quite a few don’t have them. I can think of several benefits to having archives.

• They’re discoverable and searchable by search engines
• So you’ll have another entry point for new subscribers
• They also give your subscribers a lot more content then just what you’ll publish in the future
• You’ll get more readers like me

So, if you have a newsletter please make sure that you have an archive as well.